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How to become a model in China

Shanghai Fashion Week, China Fashion Week in Beijing and a giant e-commerce industry make China one of the largest modelling markets in the world. Here's how to start — even with no experience and no budget.

  1. Know which kind of model you are

    Fashion and runway usually want height (often 170 cm+), but commercial, beauty, fitness, curvy, petite and traditional-wear modelling are open to almost everyone. In China, commercial and beauty work is where most new models start.

  2. Take simple, honest photos

    You do not need an expensive shoot to start. Ask a friend to take photos in daylight: a close-up, a profile, a full-length shot and a natural smile, with little make-up and fitted clothes.

  3. Build your profile and comp card

    Create your free ModelContest profile with those photos, your height and measurements. It becomes your online portfolio and printable comp card for castings in Shanghai and beyond.

  4. Get seen — enter the contest

    Your profile automatically enters the world, Asia, China and city contests. Sharing your profile on WhatsApp, Telegram and Instagram brings votes, and a high ranking gets you noticed by scouts.

  5. Apply to castings and agencies

    Apply to castings with one tap and contact real agencies with your comp card. Never pay to be signed or to attend a casting.

  6. Keep practising

    Practise posing in a mirror, learn to walk in heels, look after your skin and health, and update your photos every few months. Consistency wins contests and bookings.

Questions

Can I become a model in China without experience?

Yes. Most models start with no experience. Choose the New Face category on ModelContest and apply to TFP shoots and agency open calls to build your portfolio.

How tall do I need to be to model in China?

Runway and high-fashion work usually ask for about 170–180 cm, but commercial, beauty, fitness, curvy and petite modelling have no strict height rules.

How much do models earn in China?

It varies a lot: from unpaid TFP shoots for portfolio-building to well-paid brand and advertising campaigns. Rates depend on the client, usage and your experience.

Is it free to join ModelContest?

Yes. Entering, voting and applying to castings are free, and we never ask contestants for money.

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